A+E Networks Measures Up at Upfront With 2,500 Hours of Content, New Measurement Tool

For this year's upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of new, multiplatform content across its portfolio--in addition to a new measurement-focused initiative called InterAction. "A+E continues to move forward with intention and pace in...